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Archive for September, 2007
The Passion of the Corporation
Posted by Louis James on September 10, 2007
Don’t you just love the way the corporate world has hijacked the word passion? Passion used to connotation love, lust, sex, art, music, literature and the like. Now is seems to mean, “having a good work ethic.” If I hear another financial company/software company/phone company use the word passion to describe what they do, I’m gonna vomit! They are completely taking the power out of the word. Passion has lost its mojo. Had it stolen. Right from its rich tradition; a rich tradition of love and art. Passion: may she regain the esoteric vitality of her youth.
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